GRASS NEVER TASTED THIS GOOD!
GRASS NEVER TASTED THIS GOOD!
GRASS NEVER TASTED THIS GOOD!
GRASS NEVER TASTED THIS GOOD!
GRASS NEVER TASTED THIS GOOD!

Café In A Cup

100% organic matcha. Flavor from real fruit, no added sugar. One of the highest grades of matcha available in India.

NINE FLAVORS, ZERO ADDED SUGAR
NINE FLAVORS, ZERO ADDED SUGAR
NINE FLAVORS, ZERO ADDED SUGAR
NINE FLAVORS, ZERO ADDED SUGAR
NINE FLAVORS, ZERO ADDED SUGAR

Matcha at home

  • Add honey, jaggery, or nothing. Your choice of sweetener.
  • One 30g packet makes 8-10 cups.
  • A perfect cup of matcha to milk ratio every time.
VS

Matcha at café

  • Usually loaded with sugary syrups.
  • One cup costs ₹350-600, every café run.
  • Watery one day, too milk the next. No consistency.

The ritual

STEP 01

Scoop & Sift

Sift 1 tsp (1-3g) of BAE RITUALS matcha and add it to your cup.
STEP 02

Water & Whisk

Add warm water, sweetener of choice, and whisk until smooth.
STEP 03

Pour & Pause

Pour over your milk of choice, hot or cold, then sit and check in with yourself.
SHOW UP FOR YOURSELF, 15 MINS A DAY
SHOW UP FOR YOURSELF, 15 MINS A DAY
SHOW UP FOR YOURSELF, 15 MINS A DAY
SHOW UP FOR YOURSELF, 15 MINS A DAY
SHOW UP FOR YOURSELF, 15 MINS A DAY

The Matchaholic & The Menace

Our lives don't change in one big moment. They're shaped by the small rituals we keep returning to - journaling before bed, eating clean, or simply taking the time to dress up for an ordinary day.

Whisking a cup of matcha is my pause button. But everything "self-care" online felt beige and clinical, so I built the matcha brand I always wished existed: colorful, playful, a little dopamine hit in the middle of an ordinary day.

My other happy place is my dog, who figures out three different ways to do something he's not supposed to. He's the inspiration behind our mascot, Ash.

Know the full lore ➞
WELCOME TO THE BAEVERSE!
WELCOME TO THE BAEVERSE!
WELCOME TO THE BAEVERSE!
WELCOME TO THE BAEVERSE!
WELCOME TO THE BAEVERSE!

Join The Bae Club

Did you know? Matchamisu is replacing coffee in classic Italian tiramisu. Bakers dip the ladyfingers in sweet matcha for a bright green, umami twist.

✅ A new recipe, every week
✅ Matchamaxxing, decoded