Last updated: August 29, 2026
Bae Rituals ("we," "us," "our"), operated by Solmora Private Limited, runs this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Bae Rituals is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
This Privacy Policy is drafted in accordance with the Digital Personal Data Protection Act, 2023 ("DPDP Act") and other applicable Indian laws, in addition to general international privacy practices.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services:
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Contact details including your name, address, billing address, shipping address, phone number, and email address (managed in part through our CRM provider, Traceroot Software Solutions).
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Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details (processed via Razorpay — see "How We Disclose Personal Information" below).
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Account information including your username, password, security questions, preferences and settings.
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Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
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Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry or a damage claim (managed through our CRM provider, Traceroot Software Solutions).
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Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
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Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services (collected in part through Google Analytics and Meta Pixel — see below).
Personal Information Sources
We may collect personal information from the following sources:
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Directly from you — when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
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Automatically through the Services — from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
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From our service providers — when we engage them to enable certain technology and when they collect or process your personal information on our behalf (e.g., Shopify, Razorpay, Traceroot Software Solutions).
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From our partners or other third parties, including advertising and analytics partners such as Meta and Google.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
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Provide, Tailor, and Improve the Services — to process your payments, fulfill your orders, remember your preferences, send account-related notifications, process purchases and damage claims, arrange shipping, enable you to post reviews, and create a customized shopping experience.
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Marketing and Advertising — to send marketing, advertising, and promotional communications by email, text message, WhatsApp, or postal mail, and to show you online advertisements on the Services or other platforms, including through Meta Pixel and Google Analytics, based on items you previously viewed or purchased.
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Security and Fraud Prevention — to authenticate your account, provide a secure payment and shopping experience, and detect or investigate fraudulent or unsafe activity.
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Communicating with You — to provide customer support and respond to inquiries, including damage or refund claims.
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Legal Reasons — to comply with applicable law, respond to valid legal process, or enforce our terms and policies.
We collect and process your personal information only for the specific purposes disclosed to you at the time of collection, and in accordance with the DPDP Act, 2023, where such consent is required.
How We Disclose Personal Information
We may disclose your personal information to the following categories of third parties for legitimate business purposes:
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Shopify — our e-commerce platform provider, which hosts our Services and processes data necessary to operate the store.
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Razorpay — our payment gateway, to process your payments securely. Razorpay processes your payment and transaction data subject to its own privacy policy.
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Traceroot Software Solutions — our Customer Relationship Management (CRM) service provider, used to manage customer communications, support interactions, and order-related engagement.
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Meta Pixel — used on our website to measure advertising effectiveness and deliver personalized ads on Meta platforms (Facebook/Instagram) based on your interactions with our site.
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Google Analytics — used to understand website usage and traffic patterns, helping us improve the Services.
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Business and marketing partners more broadly, to advertise to you, where you may have a right to opt out of targeted advertising based on your activity across merchants and websites.
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When you direct or consent to disclosure, such as for order fulfillment or shipping.
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Our affiliates, or otherwise within our corporate group.
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In connection with a business transaction such as a merger, acquisition, or restructuring, or to comply with legal obligations, enforce our policies, or protect our rights and those of our users.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties described above. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy.
Third-Party Websites and Links
The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security practices of such third-party sites.
Children's Data
The Services are not intended for use by children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below to request its deletion.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend avoiding unsecured channels to communicate sensitive information to us.
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, including maintaining your account, providing the Services, complying with legal or tax obligations (e.g., GST and FSSAI recordkeeping requirements), and resolving disputes.
Your Rights and Choices
In accordance with the DPDP Act, 2023 and other applicable law, you may have the following rights in relation to your personal information:
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Right to Access — request access to and a summary of the personal information we hold about you.
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Right to Correction and Erasure — request correction of inaccurate or incomplete personal information, or request deletion of personal information that is no longer necessary for the purpose it was collected.
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Right to Withdraw Consent — where we rely on your consent to process personal information, you may withdraw that consent at any time, as easily as you gave it, without affecting the lawfulness of processing before withdrawal.
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Right to Grievance Redressal — you have the right to have any complaint regarding the processing of your personal information addressed by our Grievance Officer (see below).
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Right to Nominate — you may nominate another individual to exercise these rights on your behalf in the event of your death or incapacity.
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Managing Communication Preferences — you may opt out of promotional emails/messages at any time using the unsubscribe option provided. We may still send non-promotional communications related to your account or orders.
To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before processing your request, and will respond within the timelines required under applicable law.
Grievance Officer
In accordance with the Digital Personal Data Protection Act, 2023 and applicable Indian law, the Grievance Officer for data-related complaints is:
Ishita Lahiri Phone: +91 6290883134 Email: spill@baerituals.com
Complaints
If you have complaints about how we process your personal information, please contact our Grievance Officer using the details above. You may also have the right to escalate unresolved complaints to the relevant data protection authority under applicable Indian law.
International Transfers
We may transfer, store, and process your personal information outside India, including through service providers such as Shopify, Meta, and Google, who may process data in other jurisdictions. Where required, we take reasonable steps to ensure such transfers comply with applicable data protection laws.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date accordingly.
Contact Us
Solmora Private Limited (operating as Bae Rituals)
Address: 260, New Alipore, Sahapur, Kolkata - 700053, West Bengal, India
Email: spill@baerituals.com
Phone: +91 6290883134
For data protection / grievance-related queries specifically, please contact our Grievance Officer, Ishita Lahiri, at the details listed above.
